Since the emergence of this pandemic, its no more news that the small and micro businesses are the most hit due to different containment measures introduced by the government both. Part of these measures are; curfew, lockdown in some states, interstate movement restrictions and restrictions on social gathering. As much as the lock down has being lifted, going back to normalcy would be a really hard nut to crack, but the solution at hand is to go virtual. Operating business online might seem like unchartered waters so we need to be learned before wading in it.
First of all, when making use of online platforms, it is imperative to know that not all platforms can be made use of, so we need to find out where you can have access to a wide coverage of audience and then we build a customer base and interact with them.
Next, it is not enough to find out where they converge but what do we offer them?, we offer something valuable, because there’s a lot of set backs doesn’t give room for redundancy; engage in virtual meets, live streams, webinars, make logical connections to trending topics , all in all keep your customers satisfied.
Furthermore, this is an opportunity to make your employees hone their skills by engaging in free online courses. There are numerous online courses available that would give your employees the benefit of an up skill. A good company should invest in his employees to boost their productivity, which in return will increase the company’s turnover. This is clearly a win-win situation for both the company and the employees.
Lastly, join a an online local business community, no business thrives in isolation so you need to work with people. Learn from professionals and you would be able to get back on your feet.
These are the steps that would help you navigate the unchartered waters online business unharmed.